Logo
CONTENT
VIDEOS
FR
Suscribe
Search
Max Legrand
Max Legrand

Founder of Greyfox Ads.

Up to 75% of publisher traffic never makes it to audience extension. Here's how to plug the leaks

Up to 75% of publisher traffic never makes it to audience extension. Here's how to plug the leaks

Bot traffic, consent rates, browser protections, DMP syncing and DSP syncing each shave off part of the audience a publisher thinks it can sell.

Sep 16, 2026

•

3 min read

Open Garden Logo

Open Garden is an ecosystem of media, events and training programs created by Nicolas Jaimes to help media decision-makers better navigate the constantly evolving digital advertising industry. Having established Open Garden in France, we are now going global.

Get in touch
© 2026 Open Garden (en).
beehiivPowered by beehiiv