Retail media

Sep 16, 2026

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4 min read

Mealz puts Carrefour Belgium's grocery aisle inside ChatGPT and eyes conversational retail media

The Lille-based startup is also building an in-app AI assistant for French grocery cooperative Coopérative U, where brands could one day buy shopper intent rather than keywords.

Retail media

Sep 1, 2026

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4 min read

Advertima wants in-store retail media held to digital's measurement standards

The Swiss vendor's computer vision counts who actually looks at a store screen, picks the next spot in real time and ties that exposure to a purchase – and it is now looking at France.

Nicolas Jaimes

Retail media

Social Retail: the "world first" Unlimitail is betting on to reshuffle audience extension

Apr 20, 2026

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2 min read

Social Retail: the "world first" Unlimitail is betting on to reshuffle audience extension

Unlimitail is pushing retailer transactional data straight into social platforms' optimisation engines rather than through a third-party clean room. First rollout with Carrefour data on Meta, before Brazil and Spain.

Nicolas Jaimes

Retail media

Nov 27, 2025

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5 min read

Retail media: what buyers (really) expect on transparency, standards and data

Open Garden gathered around ten media buyers – agency, independent and advertiser side – to hear what excites them and what frustrates them about retail media. Aggregated and anonymized.

Nicolas Jaimes

Retail media

Nov 13, 2025

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6 min read

Retail media faces the agentic wave: build dikes or ride it

If product discovery moves upstream into universal AI assistants, retailers lose the on-site inventory that carries at least 70% margin, and the intent signals that underpin audience extension. Two options remain: build dikes, or ride the wave.

Nicolas Jaimes