About
AI for media, retail media, CTV, programmatic... Every week, the newsletter helps more than 7,000 advertising professionals (advertisers, agencies, media sellers, publishers) understand where the market is heading and who they should be talking to.
7,000+
ad professionals subscribed to Open Garden
50%
average open rate
Friday
when Open Garden Weekly hits your inbox
Our beats
Open Garden's coverage is built around five pillars, plus a technical section.
01
The news across advertising and media.
02
How artificial intelligence is actually being used in advertising and media.
03
What's changing in connected TV and video advertising.
04
The rise of retail media networks, on-site and off-site.
05
Advertisers share how they buy media, through firsthand accounts and case studies.
06
A companion section with deeper technical analysis of ad tech.
Our formats
Our English-language weekly, out every Friday: in-depth analysis, interviews and the week's key news.
Open Garden's flagship newsletter, in French, published every Thursday on open-garden.com.
Open Garden on video, at @Open_Garden.
On top of that, regular in-person events bring together the industry's decision-makers.
The founder
Open Garden was founded and is run by Nicolas Jaimes, who spent twelve years as a reporter at Journal du Net (JDN), the French business and tech news site, covering advertising and media innovation.
In 2022, he joined the INfluencia group to launch Minted and became its founding editor-in-chief, building a daily newsletter, a website, a partner club and an event series. He left Minted in early 2025 to launch Open Garden and take a wider look at how advertising innovation is evolving.
Innovators Series
Beyond the newsletter, Open Garden runs the Innovators Series, a cycle of events on the big issues in marketing and digital advertising: retail media, media buying, performance measurement, CTV. These morning events bring together retailers, brands, agencies and tech partners for keynotes, case studies and networking.
Every year, Open Garden Innovators also hosts the Open Garden Awards, which recognize the most notable ad innovations in the French market.
Discover Open Garden InnovatorsWhy read Open Garden
Open Garden is written for marketing and media leaders, agencies, media sellers, and retail media and data teams. The goal: go beyond the news feed with context, numbers and analysis you can put to work.
FAQ
Open Garden is published by Nicolas Jaimes, a former Journal du Net reporter who founded Minted before launching Open Garden in 2025.
Open Garden Weekly, in English, comes out every Friday. The flagship French edition comes out every Thursday.
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The media for digital advertising decision-makers: analysis, interviews and events on ad tech, programmatic, retail media, CTV and AI.
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