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Marketing effectiveness

Marketing effectiveness

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Marketing mix models still can't prove ChatGPT visibility drives sales

Oct 2, 2026

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6 min read

Marketing mix models still can't prove ChatGPT visibility drives sales

MediaROI and GetMint are building an exposure variable for AI assistant visibility, while Ekimetrics and m13h say the scores are too unstable and too young to model.

Nicolas Jaimes
Nicolas Jaimes
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Open Garden is an ecosystem of media, events and training programs created by Nicolas Jaimes to help media decision-makers better navigate the constantly evolving digital advertising industry. Having established Open Garden in France, we are now going global.

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