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Under the hood

Under the hood

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Under the hood: how Values.media bought its first TV campaign through an AI agent and AdCP

Jan 7, 2026

•

3 min read

Under the hood: how Values.media bought its first TV campaign through an AI agent and AdCP

A Claude-based buying agent and a seller agent built by Teknalab.ai handled a €2,000 health campaign on Adtlas from brief to reporting, a first in France.

Nicolas Jaimes
Nicolas Jaimes
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Open Garden is an ecosystem of media, events and training programs created by Nicolas Jaimes to help media decision-makers better navigate the constantly evolving digital advertising industry. Having established Open Garden in France, we are now going global.

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