CTV

Maurits Abrahamjan (Abovo Maxlead): "Agentic let us run a CTV campaign from one single environment: our Mediavision AI platform"

Apr 8, 2026

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3 min read

Maurits Abrahamjan (Abovo Maxlead): "Agentic let us run a CTV campaign from one single environment: our Mediavision AI platform"

Abovo Maxlead connected its Mediavision AI to PubMatic's AgenticOS to automate a broad slice of programmatic buying. Data, campaigns and tools sit in one place, wired to the market through OpenRTB. The result: largely automated activation and optimisation, with claimed setup gains of 87%.

Nicolas Jaimes

CTV

Martin Lawson (Origin): "Amazon and TikTok will join our cross-media and video measurement, and we hope to have BVOD/SVOD before the end of the year"

Mar 25, 2026

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2 min read

Martin Lawson (Origin): "Amazon and TikTok will join our cross-media and video measurement, and we hope to have BVOD/SVOD before the end of the year"

Origin, the ISBA-backed cross-media measurement project, went live in the UK in July and now serves 69 advertisers. Its director details the roadmap: Amazon, TikTok, a VOD solution covering BVOD and SVOD, an API for agencies, and warming relations with broadcasters.

Nicolas Jaimes

CTV

Feb 4, 2026

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4 min read

Jules Minvielle (Olyzon): "We now steer CTV media planning based on how programmes resonate with a brand's DNA"

Six months after moving to New York, Olyzon's co-founder says US revenue already accounts for 20% of 2025 turnover and should match France during 2026. He explains why he refuses short attribution windows, and what his agent-to-agent activation with Swivel taught him.

Nicolas Jaimes