Section

CTV

Our take on the connected TV market and the convergence of TV and video: streaming, programmatic, measurement, data, new formats, and the strategies of broadcasters, platforms and advertisers. The trends and innovations reshaping video buying.

CTV

French broadcasters fold streaming into TV buys and start wiring in AI agents

Sep 22, 2026

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5 min read

French broadcasters fold streaming into TV buys and start wiring in AI agents

TF1 Pub, FranceTV Publicité, M6 Unlimited and Canal+ Brand Solutions are also pushing more inventory into self-serve, and FranceTV now sells CTV on estimated viewers rather than impressions.

Nicolas Jaimes

CTV

Maurits Abrahamjan (Abovo Maxlead): "Agentic let us run a CTV campaign from one single environment: our Mediavision AI platform"

Apr 8, 2026

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3 min read

Maurits Abrahamjan (Abovo Maxlead): "Agentic let us run a CTV campaign from one single environment: our Mediavision AI platform"

Abovo Maxlead connected its Mediavision AI to PubMatic's AgenticOS to automate a broad slice of programmatic buying. Data, campaigns and tools sit in one place, wired to the market through OpenRTB. The result: largely automated activation and optimisation, with claimed setup gains of 87%.

Nicolas Jaimes

CTV

Martin Lawson (Origin): "Amazon and TikTok will join our cross-media and video measurement, and we hope to have BVOD/SVOD before the end of the year"

Mar 25, 2026

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2 min read

Martin Lawson (Origin): "Amazon and TikTok will join our cross-media and video measurement, and we hope to have BVOD/SVOD before the end of the year"

Origin, the ISBA-backed cross-media measurement project, went live in the UK in July and now serves 69 advertisers. Its director details the roadmap: Amazon, TikTok, a VOD solution covering BVOD and SVOD, an API for agencies, and warming relations with broadcasters.

Nicolas Jaimes

CTV

Feb 4, 2026

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4 min read

Jules Minvielle (Olyzon): "We now steer CTV media planning based on how programmes resonate with a brand's DNA"

Six months after moving to New York, Olyzon's co-founder says US revenue already accounts for 20% of 2025 turnover and should match France during 2026. He explains why he refuses short attribution windows, and what his agent-to-agent activation with Swivel taught him.

Nicolas Jaimes