AI for media

Laier wants to put daily optimization back at the center of media buying

Sep 9, 2026

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4 min read

Laier wants to put daily optimization back at the center of media buying

Two former Heroiks executives have wired an agent into the ad platforms to spot optimization moves, propose them, and push them live once a buyer approves.

Nicolas Jaimes

AI for media

OpenAI switches on ChatGPT ads in France: five takeaways from six months of buildout

Aug 26, 2026

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5 min read

OpenAI switches on ChatGPT ads in France: five takeaways from six months of buildout

In six months OpenAI has turned a $60 CPM pilot into something close to a full ad platform, but nobody has yet shown the ads produce sales that would not have happened anyway.

Nicolas Jaimes

AI for media

IAB moves to measure AI agents' ad influence, but platforms still hold the evidence

Aug 25, 2026

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5 min read

IAB moves to measure AI agents' ad influence, but platforms still hold the evidence

Due Nov. 12, the framework has to define how to credit an ad an AI agent read on its way to a recommendation or a purchase, at the exact point where the signals between a crawl, a generated answer and a conversion stop connecting.

AI for media

AI Overviews are coming: an advertiser's homework before it hits France

Jul 15, 2026

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6 min read

AI Overviews are coming: an advertiser's homework before it hits France

Four priority moves to get ahead of Google's AI-generated answers, according to search and AI-visibility specialists

Nicolas Jaimes

AI for media

Concord raises $3 million to build the agentic infrastructure for digital media buying

Jun 23, 2026

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3 min read

Concord raises $3 million to build the agentic infrastructure for digital media buying

The French startup wants to automate the operational layer of media buying by connecting AI agents to major advertising platforms. Already working with advertisers, holdcos and independent agencies, Concord positions its technology as an alternative to offshoring - and promises to cut campaign execution time by as much as 70%.

Nicolas Jaimes

AI for media

Prisma Media launches Adventic, its "seller agent" to automate direct deals

Jun 22, 2026

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4 min read

Prisma Media launches Adventic, its "seller agent" to automate direct deals

With Adventic, Prisma Media wants media agencies to query, plan and buy its ad inventory through an AI agent, starting with digital before extending to print. Still early, but telling about how publishers intend to take back control of agentic advertising.

Nicolas Jaimes

AI for media

Why MCP servers are becoming adtech's latest obsession

May 20, 2026

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4 min read

Why MCP servers are becoming adtech's latest obsession

Amazon Ads, Criteo, Equativ, Adform, StackAdapt, Meta and TikTok are all opening their platforms to AI agents through MCP servers. But this does not mean agent-to-agent protocols such as AdCP or AAMP are becoming obsolete. MCP addresses a more immediate challenge: making the existing advertising infrastructure accessible to AI.

Nicolas Jaimes

AI for media

French independent agencies push agentic AI into campaign setup (2 of 2)

Mar 18, 2026

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9 min read

French independent agencies push agentic AI into campaign setup (2 of 2)

Values.media, Biggie, Jellyfish, Haiku and CoSpirit are further into execution than the networks, and one of them already sells its agent layer as a licensed product.

AI for media

French media holdcos put agentic AI to work, mostly upstream of buying (1 of 2)

Mar 4, 2026

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5 min read

French media holdcos put agentic AI to work, mostly upstream of buying (1 of 2)

Open Garden asked Dentsu, WPP Media, Havas Media and Omnicom Media Group what they actually run today. Publicis Media declined, calling the subject too confidential.

AI for media

Amazon's MCP server lets agencies build a DSP campaign in under an hour

Mar 4, 2026

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4 min read

Amazon's MCP server lets agencies build a DSP campaign in under an hour

iProspect and Jellyfish tested the public beta for several weeks: one rescued a Monoprix campaign in 50 minutes, the other still sees no productivity gain.

Nicolas Jaimes

AI for media

AdCP and ARTF aren't competing standards – one plans, the other bids

Jan 13, 2026

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1 min read

AdCP and ARTF aren't competing standards – one plans, the other bids

Both landed within a month of each other in late 2025, both use the word "agent," and the market has read them as rivals ever since.

Nicolas Jaimes