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Raphael Ambit
Raphael Ambit

Founder of Epicflare.

AdCP, explained: what the agentic ad protocol actually changes for buyers and sellers

AdCP, explained: what the agentic ad protocol actually changes for buyers and sellers

A layer-by-layer look at what the protocol automates for agencies and publishers, and what ad tech platforms will have to build before it can work.

Jan 21, 2026

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3 min read

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Open Garden is an ecosystem of media, events and training programs created by Nicolas Jaimes to help media decision-makers better navigate the constantly evolving digital advertising industry. Having established Open Garden in France, we are now going global.

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